Post by account_disabled on Mar 6, 2024 3:11:47 GMT
The main issue I needed to tackle was how to keep people on the page for longer even when theyre in a hurry. To do this I worked on the following solution give visitors a concise summary of the blog post that takes under seconds to read. Once theyve read this show them a CTA that will give them something to read in more detail in their own time. All this involved was the addition of a Summary button at the top of my blog post that when clicked hides the content and displays a short summary with a custom CTA. Showing Custom Summaries.
This has not only helped to reduce the number of people bouncing from my longform Greece Mobile Number List content but it also increased the number of subscribers generated from my content whilst improving user experience at the same time which is pretty rare. Ive thought that more of you might find this quite a useful feature on your own websites so I packaged it up as a free WordPress plugin that you can download here. Final thoughts The above example is just one example of a way to impact the ROI of your content by improving engagement.
My advice is to get a robust measurement process in place so that youre able to first of all identify opportunities and then go through with experiments to take advantage of the opportunity. you take a step back and reevaluate the way that youre measuring your content campaigns to see if what youre doing really aligns with the fundamental goals of your business. You can invest in endless tools that help you measure things better but if core metrics that youre looking for are wrong then this is all for nothing. About Matthew Barby Global Head of Growth and SEO at HubSpot award winning blogger and lecturer. Find me on my digital marketing blog or drop me a tweet. With Moz Pro you have the tools.
This has not only helped to reduce the number of people bouncing from my longform Greece Mobile Number List content but it also increased the number of subscribers generated from my content whilst improving user experience at the same time which is pretty rare. Ive thought that more of you might find this quite a useful feature on your own websites so I packaged it up as a free WordPress plugin that you can download here. Final thoughts The above example is just one example of a way to impact the ROI of your content by improving engagement.
My advice is to get a robust measurement process in place so that youre able to first of all identify opportunities and then go through with experiments to take advantage of the opportunity. you take a step back and reevaluate the way that youre measuring your content campaigns to see if what youre doing really aligns with the fundamental goals of your business. You can invest in endless tools that help you measure things better but if core metrics that youre looking for are wrong then this is all for nothing. About Matthew Barby Global Head of Growth and SEO at HubSpot award winning blogger and lecturer. Find me on my digital marketing blog or drop me a tweet. With Moz Pro you have the tools.